
The Challenge
A national restaurant franchise with 120 locations needed individual websites for each location while maintaining brand consistency. Each site required online ordering integration, location-specific menu variations, and local SEO optimization to compete in each market.
The franchise's marketing team had been manually updating each location's basic page on their main site, but this approach wasn't delivering the local search visibility they needed to compete with independent restaurants.
Our Solution
We created a centralized management system that allowed the franchise to update menus and promotions across all 120 sites from a single dashboard, while each location maintained its own unique URL and local optimization.
Delivery Process
Week 1-3
Platform Architecture
Built multi-site WordPress network with centralized menu management.
Week 4-8
Location Rollout
Deployed 20+ location sites per week with custom local content.
Week 9-10
Integration & Training
Online ordering setup and franchise team training.
Project Results
120 Location Sites
All locations with dedicated web presence.
65% Order Increase
Online ordering revenue grew significantly.
Top 3 Local Rankings
90% of locations in top 3 for local searches.
Client Testimonial
"Our online ordering revenue increased 65% within 3 months of launching the new location sites. We're now ranking in the top 3 for local restaurant searches in 90% of our markets. This investment paid for itself in the first quarter."
VP of Marketing, National Restaurant Franchise

